Cuban cigars have long been defined by a distinctive sensory signature: an elegant, aromatic complexity rooted in the unique terroir of regions like Vuelta Abajo. That signature has never been static. Over the past several decades, changes in seed varieties, agricultural pressures, production practices, and market conditions have subtly—and sometimes dramatically—altered how Habanos taste. At […]
Habanos S.A., the joint-venture monopoly that markets Cuban cigars worldwide (50% Cuban state entities / historically Imperial Brands, later a Hong Kong-linked partner), has executed one of the most aggressive repositioning campaigns in the premium cigar industry. The strategy centers on treating Habanos—especially the top of the portfolio—as true luxury goods comparable to high-end watches […]
The Cuban cigar industry, long synonymous with luxury and craftsmanship, is enduring one of its most severe crises in decades. Supply has collapsed to historic lows, prices have multiplied several times over, and the combination of chronic structural weaknesses with an acute energy emergency—exacerbated by tightened U.S. pressure—has left retailers with empty humidors and consumers […]
